Birra Peroni Is A Historic Italian Brewing Company With Over 175 Years Of Experiencecurrently Part Of The Asahi Groupfounded In 1846 By Francesco Peroni In Vigevanolombardyit Established Its Headquarters In Rome In 1864Positioning Itself At The Heart Of Italy S Culture And Politicsas The Oldest And Largest Brewery In Italybirra Peroni Has Significantly Influenced The Country S Beer Culture Through Strategic Acquisitions Of Regional Breweries The Company Emphasizes Its Italian Heritage By Combining Traditional Brewing Methods With Modern Innovationsits Flagship Productperoni Nastro Azzurrois Well Known Internationallybirra Peroni Operates As A Brewery And Distributorwith A History Of Expanding Into International Marketsthe Brand Has Traditionally Targeted Urban Consumersparticularly In Romeand Has Adapted Its Marketing Strategies To Appeal To Affluent Audiencestodaybirra Peroni Continues To Represent Italian Craftsmanship And Social History While Focusing On Premiumization And Cultural Relevance
