The Consumer Bankers Associationcbais A Trade Association Based In Washingtond C Founded In 1919 To Advocate For Retail Banking Interestsit Represents The Largest U Sretail Bankswith Members Holding About $14 5 Trillion In Assetswhich Accounts For Nearly 79Of All U Sbanking Assetsthe Cba Focuses On Policy Advocacyconsumer Educationand Workforce Development To Enhance Retail Banking Services For Consumers And Small Businesses The Cba Engages With Federal Regulators And Legislators On Issues Affecting Retail Bankingincluding Consumer Protection And Financial Innovationit Offers Education And Training Programs To Prepare Future Banking Leaders And Provides Resources To Help Consumers Understand Banking Servicesthe Association Also Analyzes Regulatory Trends And Market Developmentscollaborating With The Consumer Financial Protection Bureaucfpb Through Its Initiativesthe Cba Promotes Transparency In Banking Services And Advocates For Diversity In The Banking Workforce
