The Brand Grado Is A Coming Together Of Synergies From Legacy Brands Grasim Suitingerstwhile Gwalior Suitingsand Ocmwith An Intent To Offer The Entire Product Basket To The Consumers Ranging From Synthetics To Cottons To Worstedunder The Same Brand Umbrellagrado Had One Of The Greatest Celebrities Of Indian Cinemamramitabh Bachchan As The Brand Ambassadorgrado Caters To Maximum Product Segments And Across A Range Of Priceso There Is Comfort And Style For Everyonethe Product Positioning And Price Points Plays An Important Role In Increasing Potential For Trade Therebyincreasing Not Only The Retail Sizebut Stirring The Consumer Thought Set Too
