Guthy Renker Is A Leading Direct Response Television Marketing Companyfounded In November 1988 By Bill Guthy And Greg Renkerheadquartered In Palm Desertcaliforniait Has Grown To Be One Of The Largest Entities In Its Fieldthe Company Is Recognized For Its Innovative Marketing Strategiesutilizing Partnerships With Television And Cable Networks To Reach A Global Audience The Company Specializes In Producing Infomercialswhich Are Designed To Market Products Directly To Consumersin Addition To Infomercialsguthy Renker Employs Short Form Television Spotstelemarketingdirect Mailand Online Platforms To Promote Its Offeringsit Has Developed A Strong Portfolio Of Well Known Brandsincluding The Successful Principal Secret Anti Aging Skincare Linelaunched In Collaboration With Actress Victoria Principalthis Brand Has Significantly Contributed To The Company S Reputation And Customer Loyalty In The Beauty And Wellness Sectors
