Helen Of Troy Is A Global Consumer Products Company Founded In 1968 In El Pasotexasoriginally Focused On Wig Stores And Hair Appliancesit Has Evolved Into A Significant Player In The Consumer Goods Industrythe Company Operates Through Two Main Business Segmentsbeauty & Wellnesswhich Includes Personal Care And Beauty Brandsand Home & Outdoorwhich Offers Products For Home And Outdoor Activities Helen Of Troy Features A Diverse Portfolio Of Well Known Brandsincluding Oxohydro Flaskospreyvicksbraunhoneywellpurhot Toolsdrybarand Curlsmiththe Company Emphasizes Innovationqualityand Competitive Pricing To Maintain Its Market Leadershipit Has A Strong Track Record Of Successful Mergers And Acquisitionscontributing To Its Growth And Brand Expansionwith A Focus On Sustainable Practices And Disciplined Capital Allocationhelen Of Troy Continues To Thrive In The Consumer Products Sector
