About Microcells In 1978A Small Rubber Products Manufacturing Company Started Operations With A Few Employees And A Burning Desire To Become A Leading Manufacturer Of Rubber Mats From Inceptionmicrocells Was Always Focused On Quality And Consistencyand The Acceptance Our Rubber Flooring Products First Received From The American And European Markets Was A Clear Indication Of Our Commitment To Quality And Consistencymost Of These Initial Clients Are Still Supplied By Us Today And Have Been Joined By Many New Customers From All Parts Of The World Catering To A Variety Of Diverse Industriestoday We Have A Loyal Customer Base Exceeding 80 Customers In Over 20 Countries Around The World Adaptability And Change Are Key Aspects To Continued Evolutionand Microcells Recognized The Need To Diversify Its Product Range To Ensure Future Growthhaving Understood The Potential In The Technical Rubber Sheeting Industrythe Company Invested In Its First Rotocure Line In 2008 And Diversified Its Product Offering To Include Rubber Sheeting Products As Wellthe Berstorff Rotocure Line Manufactured In Germany Was A First Of Its Kind In Sri Lankamaking Microcells A Pioneer In This Segmentover The Years With Its Stringent Focus On Quality And Integritymicrocells Was Able To Consolidate Its Position As The Largest Exporter Of Technical Rubber Sheeting From Sri Lanka Heralding A New Era Of Growth In 2018Microcells Was Acquired By Eastern Merchants Plc Groupa Family Owned Company Which Is Currently The Leading Exporter Of Natural Rubber From Sri Lankathe New Multi Disciplinary Management Team With Its Mix Of Deep Experience And Dynamism Looks To The Future With Much Optimismits Key Focus Lies In Strengthening Customer Relationships Through Continuous Innovationdevelopment And Excellence In Service And Delivery Of Its Products Proud Of Its Pastmicrocells Looks Towards A Bright Future Of Continued Growth And Evolution
