Care Of Was Founded In 2016 By Craig Elbert And Akash Shah With The Mission To Make Personalized Vitamins And Supplements Accessible To Everyonethe Company Aimed To Transform The Health And Wellness Industry By Providing Tailored Solutions Based On Individual Needs And Goalscare Of Combined Technology With Expertise In Nutrition To Offer A More Personalized Approach To Health The Company Provided Daily Vitamin Packs Customized For Each Customer Through A Quick Online Health Surveythis Ensured That The Supplements Recommended Aligned With Their Health Goalscare Of Operated On A Subscription Modelallowing Customers To Receive Their Personalized Packs Regularly Without The Need For Frequent Reorderscare Of Achieved A Valuation Of $225 Million And Was Acquired By Bayerhighlighting Its Success As A Direct To Consumer Brand In The Health Sectorthe Company S Innovative Approach To Personalized Nutrition Resonated With Health Conscious Individuals Seeking Tailored Wellness Solutions
