Smashmallow Was A Premium Snacking Marshmallow Brand Founded In 2015 By Jon Sebastianiknown For His Previous Success With Krave Jerkythe Company Focused On Creating Gourmet Marshmallows Using Organic Cane Sugaroffering Innovative Flavors Like Churrostrawberryand Chocolate Chipsmashmallow S Products Were Marketed As Non Gmo And Free From Artificial Additivesappealing To Health Conscious Consumers The Brand Achieved Significant Retail Successpartnering With Major Retailers Such As Targetwalmartand Whole Foodsit Reached $5 Million In Revenue In Its First Year And Doubled That In The Following Yeardespite Its Rapid Growthoperational Challenges Related To Production Equipment Led To The Company S Eventual Shutdownin 2023A Court Awarded Smashmallow $21 Million In Damages Due To Issues With Its Equipment Supplierbut This Did Not Lead To A Revival Of The Brand
