Strength Of Naturea Subsidiary Of Godrej Consumer Products Limitedis Based In Savannahgeorgiathe Company Specializes In Multicultural Hair Care And Personal Care Productsfocusing On The Needs Of Diverse Consumer Groupsacquired By Godrej In 2016It Plays A Key Role In The Company S Global Expansion Strategyparticularly In The Multicultural Hair Care Segment Strength Of Nature Develops And Markets Products Designed For Textured And Chemically Treated Haircatering Primarily To Women Of African Originits Offerings Likely Include Conditionersstyling Productsand Treatments Tailored To This Demographicthe Company Also Engages In Marketing And Distributionutilizing Godrej S Expertise To Reach Both Retail And Professional Beauty Channels In The U Smarket
