Gatoradea Division Of Pepsicois A Leading Brand In Sports Nutrition And Hydrationit Originated From A 1965 Research Project At The University Of Floridaaimed At Replenishing Electrolytes For The Florida Gators Football Teamover The Yearsgatorade Has Evolved Into A Multi Billion Dollar Brandknown For Its Extensive Range Of Hydration Solutions And Performance Products The Product Lineup Includes Gatorade Thirst Quenchergatorade Zerogatorade Frostgatorade Enduranceand Gatorade Recoveramong Othersgatorade Also Offers Propelmuscle Milkevolveand Fast Twitchthe Gatorade Sports Science Institute Drives Research On Athlete Nutrition And Product Innovationgatorade Primarily Targets Athletes And Fitness Enthusiastsserving As The Official Drink For Major Leagues Like The Nfl And Nbaand Is Available In Over 200 Countries Gatorade S Marketing Strategy Leverages Celebrity Endorsements And Sports Sponsorshipsmaintaining A Significant Market Share In Sports Drinksthe Brand Is Also Committed To Sustainability Through Eco Friendly Packaging Initiatives As Part Of Pepsico S Broader Goals
