Grameen Uniqlo Was A Social Business Initiative Launched In August 2011 By Fast Retailing Coltdin Partnership With The Grameen Bank Group S Grameen Healthcare Trustthe Company Aimed To Tackle Issues Such As Povertypublic Sanitationeducationgender Equalityand Environmental Concerns In Bangladesh The Company Provided Functionalaffordableand Comfortable Clothingincluding Sanitary Productspolo Shirtsand Collared Shirtswith Prices Ranging From $1 To $4Grameen Uniqlo Emphasized Local Involvement In Designproductionand Salescreating Job Opportunities And Supporting The Local Economyit Initially Targeted Poor Rural Women And Later Expanded Its Customer Base To Include Middle Income Earners And Urban Youththe Company Operated A Unique Distribution System Using Mobile Shops To Reach Customers In Both Rural And Urban Areaseventually Opening 18 Outlets In Dhaka
